Welcome to Alternative Meats Online Shop

Welcome to Alternative Meats - Deliciously Different


Alternative Meats has now been trading for 16 years -  although we still feel as though we are only just at the start of something wonderful!   Our passion and love for innovative and delicious products which we can present to you, our customers,  keeps us fresh.  Last year was our most successful so far, and we are building on those achievements in 2017 to bring you even more interesting products and better, improved service where we can.

Your feedback has been wonderful, we appreciate your comments hugely and we have now begun to include all the product reviews you have sent to us over the last few months here on our website.  Please do add a review if you have a great recipe or cooking method for any of our products, or just want to tell us what you think ! 


All other orders will cost just £7.95, upgraded to a Before Noon delivery free of charge ! (Highlands and Islands excepted - sorry guys!)

Biltong Fans!!

You HAVE to try our 

Welsh Wagyu Beef Biltong! 


You can now purchase Blighty Biltong products here on the website.

This exciting, innovative and young Company have been developing some fantastic Biltong using our award winning Welsh Wagyu Beef

Coming soon - Blighty Beer Sticks!


We wanted to offer something really special to help celebrate Great British Beef Week - and this really is a fantastic offer for you

Our Welsh Wagyu Beef Rib Eye and Rump Steaks have been slashed in price - have a look!!

"Ladies in Beef" are spreading happiness across the UK!!

Highly Recommended


Wagyu Cattle were originally bred in Japan, and are renowned for producing beef of a superior eating quality - if you like, Wagyu is the Rolls Royce or Dom Perignon of the Beef world.   The unique taste and unctuous, buttery texture are due to the marbling of fat within the meat, fat which will begin to melt at room temperature.   It is also magically low in mono-unsaturates, which means you can relax and enjoy it without worrying about your health!

Our Welsh Wagyu cattle are reared by the forward-thinking Ifor Humphreys in Montgomeryshire, where they graze on the clover rich pastures of his family farm.   They are finished on grass or hay and a blended grain ration grown on the neighbourhood farm, and Ifor also gives them a daily pint of locally brewed Monty's Beer and a little massage, echoing the traditions followed by farmers from Kobe, in Japan, who made Kobe Beef famous.

  • Welsh Wagyu Beef Roasting Joint Min. 1kg - Dry Aged

    Due to the wonderful marbling of these cattle, we have found that the roasting joints are beautifully tender and succulent, requiring little preparation. Just remember to cook from room temperature and to rest for 10 - 15 mins after removing from the oven. Learn More